Sales are dropping; money is being lost. By all means, rebrand!

This week, manufacturers of high fructose corn syrup (HFCS) announced a “marketing makeover” when they made public their intention to rename the product, which has recently been the target of moms, health advocates and doctors.

I often feel like many of our news sources are mere PR fronts, spewing out traditional viewpoints. My own local newspaper’s story (albeit one picked up from a newswire source) left much to be desired from my viewpoint.

I wrote a letter to the editor but they wrote back saying it was too long! Apparently every viewpoint should be only 200 words! Hmmm! That’s an easy way to limit discussion isn’t it? Especially on a story dating back to 1966.
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Keeping Quiet About Goals

If you’ve read my newsletter or this blog for very long, you know there are several instances where the so-called “weight loss experts” and I disagree.

One is the question of divulging goals. Just about every weight loss program, diet book or advice column will tell you to shout your goal from the rooftop.

But, when it came time to really (I mean REALLY) lose the excess weight for good, I didn’t tell a soul. It just didn’t seem necessary. I knew what I had to do. I knew no one could “get it” like it felt inside me. And I’d been sabotaged many times by supposed friends and family members.

So, I loved seeing this video:

Many of the clients who come to me for permanent weight loss coaching don’t talk much with others about their goals either. They’ve gotten serious enough to hire a coach, so they are truly committed. They are sometimes surprised they haven’t been running around telling people about this step in their life. They usually don’t feel the need to binge before coming to their first coaching call either, and that sometimes surprises them too!

But what is telling the whole world supposed to do actually? Invite the world to measure and judge us by our body weight? Shame us when we fail? Or simply open ourselves up to needless comments and interference?

When it’s for real, and it’s about true lifestyle change, I don’t think telling is helpful. At that point, the time for talk is over. It’s time to do.

Test: Are You On a Diet?

You hear a lot about “lifestyle change” today. In fact, most diets call themselves a “lifestyle change”, even Weight Watchers.

I guess it makes customers THINK they’re doing the big job, not the little (short-term) one.

My favorite “lifestyle change” quote was a friend on Phen-Fen who had lost a lot of weight. As she ordered lasagna and whipped four packets of sugar into her tea, she proclaimed “It’s not a diet! It’s a lifestyle change! I feel so different!”

Well, with real change you don’t “feel different”, you ARE different.

Diets Force Hard Choices

Don’t be fooled. My friend’s sad truth is that (more…)

Now We Know

In the 16th century, people believed their kings were chosen by god, and were not fully human.

In the 17th and 18th century, people thought cancer was a curse from god for evil thoughts and was contagious.

In the 20th century, people believed diets cured excess weight.

Every one of these beliefs robbed human beings of their natural power in life. And, in every case, science proved these beliefs untrue and noted that the belief prevented proper treatment.

Permanent Weight Loss Requires a New Solution

Permanent Weight Loss Requires a New Solution

No one can blame us for what we didn’t know then. But, now we know.

In 1996, I knew something was wrong with my previous approach to weight loss. I knew because the weight just kept coming back every time I lost weight (and it always brought an extra 10 lbs with it!).

My doctor gave me the hard science.
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Weight Loss and the Illusive Finish Line

I love this quote by Bill Gates:

“If I’d had some set idea of a finish line, don’t you think I would have crossed it years ago?”

I differ from many weight loss experts since I’ve accomplished permanent weight loss. I learned my lessons down in the trenches, instead of in a book, and my experiences smashed many of the widely accepted tenets of weight loss.

Jogger

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